The idea for Eat Dirt came about 11 years ago while completing my dream internship at Dylan’s Candy Bar in NYC, (aka Willy Wonka’s vision brought to life). After experiencing first hand the wonderful, whimsical world of candy & confections, I had the idea to share those sweet childhood memories of eating my mom’s dirt cake with friends & family. At the time I was certainly not ready to venture out on my own, so I turned to my other love, fashion, and spent several years building my career in the industry. It took a global pandemic for me to step back and refocus, ultimately pursuing my true passion - Eat Dirt Cake. Whether it be for your child, or your inner child, our mission is to stir up those nostalgic sentiments, and create sweet new memories for everyone!